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"Stay-in-Touch" Services for Architects and Designers   The Problem: You're too busy with the day- to-day management of your practice and current projects to stay in touch with your clients and prospective clients. This frustrates and scares you, because you know that staying "top of mind" with prospects is critical to developing them into future clients. The Reality: Even if you have an in-house marketing staff, they'll always be assigned the most pressing tasks, such as compiling proposals, organizing slide shows, and researching leads for specific projects. They, too, are too busy with day-to-day work to stay on top of regular communication with your prospect lists. The Solution: For a fixed monthly fee, I'll stay in touch with your list of prospects, the design press, and the Web. Every Quarter, I'll do the following: MONTH #1: Marketing Mailing Organize and maintain your list of contacts for the market you'd like to stay in touch with. Based on reviewing your available project photos, I'll produce and mail a color postcard to the contact list, with copy on the back of the card that reinforces your marketing message. To vary the mailings, if you have a news clipping about one of your projects that's relevant to their interests, I'll mail them a copy of the clipping instead of a postcard. MONTH #2: News Release Draft a news release about a work-in-progress or completed project and review it with you for your comments and approval. Mail the approved news release and picture to design editors and reporters at the main design magazines. I'll edit my press list to suit your preferences. The contact person on the news release will be a principal or staff member of your office, as you designate. MONTH #3: Web Site Update your Web site to include new text and pictures of your work.   Why outsource this work to Susan Bilenker Communications? You don't have time to do it yourself. You don't want to take staff time away from projects. You want to work with someone whose graphic sense and understanding of the architecture and design business is at least as sophisticated as your own. You want to deal with one source for all your stay-in-touch communications needs: marketing to prospects, updating the design press, and keeping your Web site current. You want to work with someone who's been doing this for satisfied architecture and design firms since 1991. How much will this cost? Retainer rates for this service generally range from $1500 to $3500 per month. It all depends on the volume and frequency of work you require, and the size of your mailing lists.   Other available services: 1.    Editing of proposals, letters of agreement, articles, and other written documents 2.    Marketing and publicity strategy 3.    Coaching for media interviews     How can I begin? Call (941.993.0596) or email (info@design-site.net) Susan Bilenker to discuss your particular marketing and publicity needs. copyright 1997-2009 Susan Bilenker Communications. Updated 7/11/09 Please send comments and suggestions to Susan Bilenker at info@design-site.net.

 

 

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